Auto marketing is the key to success for car manufacturers. It is one such product, whose sales do rely directly on the economy. Thus you notice a dip in sales whenever there is a downturn and vice versa. This is the sole reason that the car manufacturers always target a particular segment of the society while marketing it. It is again due to the same reason that they design their websites in such a way that people understand all the details easily and could easily visit the nearest dealership for a test drive.
Over the past few years many cars were marketed keeping in mind the target audience. This was done so that the customers of that segment can easily be wooed to buy the product and it did pay in the long run. Some examples include the Toyota Sienna, Mini Cooper and Nissan Cube. The Sienna was targeted at the families since it was more of a mini-van.The Mini Cooper was targeted at the office goers and had different fancy equipments. Lastly, the Nissan Cube was targeted at the youths of the age bracket 16 to 25. It was a clear favorite among the young adults because it was priced low and gave the option of customizing it as preferred by the owners, starting from the CD player to the outside paint options. There are also cars that are targeted towards nature lovers. It is for them that Toyota brought out Prius.There are also cars that are targeted towards nature lovers. It is for them that Toyota brought out Prius.
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