People involved with the cars need to stay current with the automotive industry news. Doing so ensures a cutting edge understanding of the new technologies, designs, and trends that bring about a greater success for the industry and a better value for the customer.
The first line of defense when something goes wrong with your car is your trusted mechanic. Your mechanic probably keeps up with the latest news regarding the automotive industry, not just because it is his livelihood, but because he knows that doing so will bring him greater success. A mechanic must be well informed in order to perform maintenance on the latest models and new technologies found in them.
The new technologies often come from prototypes or concept cars. These prototypes are to the automotive industry what the bikini edition is to Sports Illustrated. It's the sexiest and most anticipated event of the year. Manufacturers get to show off their new designs and ideas for the future of the industry. Often times you'll find both designer and general car enthusiasts that line the walls of the annual Detroit Auto Show or similar ones throughout the world. Sometimes these cars set the stage for upcoming cars such as the Chevrolet Volt, which has new "green" technologies that have been implemented in new and upcoming cars.
In addition to designer and enthusiasts being at these trade shows, you'll find inventors and entrepreneurs. These are the folks that often times find ways to implement new technologies in a way that can be delivered to the general public. Such is the case with Tesla Motors, an entrepreneurial company that has found a way to make high performance cars that rival world renowned sports cars, all the while using electricity to power the car.
These people's experience and jobs culminate in serving a very critical person, the consumer. It is after all you and I that drive the industry based on not only how many, but more importantly, what cars we buy. Before we begin our shopping, we should update ourselves based on the industry news and trends. This way we can be sure to get the most bang for our buck.
Clearly, where there is a consumer, there is a dealer. The dealerships must maintain a pulse on the industry trends in order to stock his lots with the cars that we want to buy. Otherwise he won't be in the industry for long.
No matter what role we play in the industry we need to always be sure and keep up with the auto industry news, otherwise how will we be effective at what our role is? It is absolutely critical that we all stay informed. To do so we can: keep magazine subscriptions, attend trade shows, and read blogs and other information about the industry.