Car wheel is one of important security components. China's auto industry for the Chinese automobile industry, steel wheels provide a good opportunity. However, due to historical reasons, China's steel wheel business scattered, backward technology and equipment level, the situation of weak independent development capabilities, and has not changed. This paper analyzes the global steel wheel industry status and development trends and China's domestic situation of the enterprise wheels, steel wheels on the car industry, conducted in-depth analysis and forecasts.
1 Introduction
China's auto market and the enormous development potential and comparative advantages of low cost, causing a growing number of automotive components manufacturers in China cross-border investments. The face of international competition and alternative products continue to erode their market share of pressure, the Chinese steel wheel industry, the prelude to a series of major changes have been opened, these changes will involve capital, technology, products and markets, and many other fields. In this paper, the general trend of the world to start the wheel industry, analysis of the international competition between state enterprises wheels, steel wheels and aluminum wheels for competition, steel wheel technology, etc., describing the current status of domestic industries and enterprises in steel wheels and predict the future trend.
2 International Steel Wheel Industry Overview
2.1 The world market for car wheels
Recent years, the world's vehicle production fluctuated between 10,000 in 5500-6500. In 2004, the world's total automobile output was 64.616 million. The world's total automobile output in accordance with steel wheels and aluminum wheels and configuration for rough estimates, the global car OEM wheel package is about 340 million (of which: 120 000 000 Americas, Europe, 110 million, about 100 million Asia-Pacific region ), the market value of about 80 million (of which: about 3.5 billion steel wheels, aluminum alloy wheels of about 45 billion U.S. dollars).
2.2 wheel industry, the competitive landscape of international
2.2.1 International wheel industry, "steel and aluminum dispute"
In the automotive industry, the traditional steel is facing serious challenge from alternative materials. Since the 80s of last century, aluminum, magnesium and plastics in the automotive gradually been applied to the mid-90s, alternative materials, the application was in the car acceleration trend.
Automotive materials "steel and aluminum dispute," the security components in the wheel's contention that the performance of particularly prominent, the main battlefield in the field of passenger car wheels, and gradually extended to the field of commercial vehicle wheels. The early 80s of last century, the global 90 percent of the cars wheels to steel as a raw material; but in 2003 the share of aluminum wheels jumped to 60%. Some of China's situation worse, some of the original foreign steel wheels as standard to models, to China to switch to aluminum wheels as standard. More Automobile Group, for example, SAIC, 2004 drum configuration models the proportion of only about 30%, 1 / 5 cars with steel wheels, 4 / 5 cars with aluminum wheels. In 1997, JDPowerAssociates survey research shows that in 1997 the major European car manufacturers to steel wheels as standard the proportion of about 77%, an average of about 65% in North America, Japan, on average about 60%. Just two years later, a British research institute detailed investigation concluded that, in the UK market in 1999 Pin Sales of cars, steel wheels as standard models only account for 46%.
2.2.2 International drum industry concentration and oligopolistic structure of production gradually
Europe, America, Japan and the three major automotive markets slow growth and rapid penetration of alternative negative factors, to the international steel wheel manufacturing enormous pressure of survival. This pressure to promote the restructuring of the international steel wheel manufacturing and production focused acquisitions. At present, the international steel wheel manufacturing industry in several major automotive market has formed a "three pillars" of the oligopoly structure:
Steel wheel market in North America basically HayesLemmerzInternational, ArvinMeritor and Accuride 3 divided by the manufacturer; the Japanese market is basically the Topy, CentralMotorWheel and RingTechs divided.