Automotive Marketing: Buying or Leasing a Car

Automotive Marketing is one of the most complex processes on the business landscape. It is not just about famous automobile brands such as Volkswagen, Lamborghini, Porsche, and Ferrari. The components and aspects related to this business require unique skills and strategies. If you want to enter automotive marketing, you should be able to handle sourcing, selling, and servicing. You should also possess technical expertise as well as relationship building skills. You should aim to be like Brian Ongaro, one of the most prominent leaders associated with automotive marketing.

Brian Ongaro has now became part of the Boardwalk Auto Group. Previously, he was appointed as market manager and executive VP of AMFM, Inc’s station group based in Dallas, Texas in 1997. This was considered as one of the biggest markets in the United States in terms of revenue.

Then, he became the executive VP for CBS Radio in 2002. After twenty-eight years in broadcast management, he learned a lot and applied this knowledge to Boardwalk Auto Group. He brought a wealth of innovative marketing and organizational management knowledge.

Nonetheless, if you are perplexed with the thought of buying or leasing a car, you should weigh their pros and cons. As you know, buying and leasing has their own set of advantages and disadvantages. You cannot just go ahead and buy a car without thinking of the consequences of your actions. Similarly, you cannot always lease a car when buying one may seem like a more practical choice. You should weigh your options carefully so that you can make the most of your money.

Remember that buying a car using a loan is basically like putting your money into a savings account that declines in value. This means that you will never be able to get out as much as you put in. A certain portion of the money you pay for the car will be lost to finance charges and depreciation. Whatever you have to show for your investment once your loan has been paid off will only be a part of what is left after interest and depreciation. This option is not the most ideal. So, if you plan on making any investments, you should not buy a car with a loan.

Leasing a car, on the other hand, is like buying one but without the equity savings account. This means that you will only pay for what you use. There is no need to put anything extra in a declining savings account. Yes, it is true that you will not own anything at the end of the lease except if you decide to purchase the car at its declining value. After the lease, you need to return the car after you have paid off for the length of time that you used it.

Then again, whatever option you have chosen, you should realize that the value of the car will depreciate eventually. So, make sure that you use your money wisely and make a careful decision on whether to buy a car or lease it. Choose the option that is most suitable for your budget and lifestyle.