Shanghai Automotive Maintenance Industry "four Unique Skills"

Cold snap last year, China's automobile market, but the car Service Industry profits increased by 20%.

Because the vehicle maintenance industry growth comes more from the growth of car ownership, even if the vehicle sales to a halt, as long as the holdings is increasing, car repair industry growth is assured. In Shanghai, some by car repair Developing Up and entered the car sales industry enterprises such as Shanghai Wanxing auto sales companies, vehicle maintenance for the company's profit contribution is much larger than the profit contribution rate of car sales.

Trick one to "scrap" up and running

Last November, the Shanghai Public Security Museum curator Zhigang will pile of "scrap" handed on the high lake auto repair shop in the hands of director Zhang WQ: "Lao Zhang, ah, this may be some things that make life difficult for you, but this car Start with the Chinese Modern Significance of the testimony of police agencies.

The most unusual is that documents are complete. If you can fix, I decided at the national level cultural relics, the museum is a treasure police. "

Original, this is a rare production of the 20th century's single-cylinder motorcycle 30 is par with Harley Excel. The most rare is the owner of the car also retains the 1936 driver's license and motor vehicle driving license.

Did nearly 30 years of vehicle maintenance manager personally Zhang, mobilization of the whole plant more than 20 different types of elite auto mechanics, Lien Chan, 7 days 7 nights, finally this has become the wreckage of the motorcycle, 70 After years of tremendous wind and rain once again won the life and integrity of the Shanghai auto maintenance enterprises hundred Show, Fengfengguangguang to debut appearance.

When Wang Guanchang into the maintenance of exhibition site, the first thing he found his astonishment. When the repairman on the spot to launch the car up, he could not conceal his excitement: "I think that can do the basic recovery is already very good, and did not expect that the motor can be sounded, the dynamic wheel up, is simply uncanny workmanship. So the level of repair, repair technique, not only in Shanghai, the country can be said to be first class. "

Visiting the exposition of the audience were all amazed, and some could not help but ride, to experience an old miles with foreign scenery.

Director Zhang introduced, Lake plant has received a returnee owners, hundreds of thousands of cars brought back from abroad can not travel. Because the car is right outside the steering wheel, left steering wheel if they can not change, it means a waste truck. After Lake plant modification and let the car run in the streets of Shanghai up.

Director Zhang Shanghai auto repair industry, I is the first generation of senior automotive technician. He said: " Car repair Is not difficult, difficult to repair some special vehicles, although it is not a large market, it is a special market. Special vehicle repair outside the automotive repair industry, a very professional and very mature market segments, in our country at the beginning and need someone first. "Lake factory set to the unique skills special vehicle repair work, so many customers come here especially. Last year, repair their vehicles up to 8,000 sets.

Trick 2 "high price" car repair can be

This is probably the least special maintenance technicians Shanghai station?? Only eight individuals; must still serve a minimum of maintenance stations, not more than 30 carts.

Because it is the Rolls Royce repair.

Rolls-Royce Authorized Service Center of East China - Shanghai rose and, hidden in an unassuming JMC's special service stations.

Zhang Zhijun is head of Rolls-Royce repair shop. He told us that they did the biggest maintenance business is 180,000 yuan. The price enough to buy a displacement of 2.0 mid-size car.

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Trends in Coupon Usage

The trends in coupon offers by companies and consumer redemption is up. Households usually get access to coupons in the following order:

1. Sunday Newspaper
2. Mail
3. In-store coupons
4. Preferred customer reward cards
5. In-store circulars
6. Weekly newspapers
7. Product packages
8. Magazines
9. Internet

According to the news service and wire released statistics, here is a list of the top ten cities for coupon usage of all kinds.

1. Milwaukee, Wisconsin
2. Rochester, New York
3. Pittsburgh, Pennsylvania
4. Scranton, Pennsylvania
5. Buffalo, New York
6. Hartford/New Haven, Connecticut
7. Columbus, Ohio
8. Toledo, Ohio
9. Syracuse, New York
10. Green Bay/Appleton, Wisconsin
10. Cincinnati, Ohio

Coupons have a wide range of appeal and into all households with or without children.

What is interesting to note is that people with higher household incomes clip more coupons. And almost 83 percent of the population has used some form of discount coupon.

Scarborough Research, a leading marketing company advocate has noted that "we can expect a good deal of increasing importance to customers" (for coupon usage in the future.) Coupons can help brand products, get customers in the door, and increase impulse buying in these uncertain times. Scarborough also noted that coupon clipping families tend to spend slightly more each week than those who do not clip coupons.

Coupons are becoming a stronger part of both local and national marketing campaigns. Use are beginning to see and here coupon offers on the TV. This is something relatively new, but shows the increased interest in coupons and their effectiveness. The next time you see a coupon in the mail, a coupon magazine, a coupon in-store flyer, take a peak. It might just save you enough money for a nice lunch, or a fancy haircut.

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Product Design Research for Automotive Industry

New product introductions, especially as they relate to the automotive and powersports industries, can be multi-billion dollar gambles on the part of manufacturers. One misstep can do irreparable harm to a company’s image and its bottom line. Carefully planned product design research goes a long way toward mitigating that risk. By providing consumer feedback at critical decision points in the development cycle, the product development team avoids “flying blind” in the process. Getting good customer feedback early on results in a successful, no-surprises product launch.

Product design research can take many forms depending on how the product information needs to be conveyed to consumers. Verbal or textual descriptions can be handled via phone, mail or internet surveys. Image presentation can sometimes be handled online.

However, in the automotive and powersports industries, the most common way to collect viable product feedback among consumers is via a methodology known as a product clinic. Product clinics are central location surveys where people are invited to evaluate a prototype vehicle by comparing it to current competitive offerings.

The prototype vehicle, for all intents and purposes, is indistinguishable from a real production vehicle to the average respondent. A research(like Motorcycle Marketing Research) respondent can, for example, get into a prototype car and assess characteristics like seat comfort, visibility, styling and ergonomics.Potential dissatisfiers such as the design of a sun visor or radio control can be identified in time to make modifications prior to the final vehicle design being locked in.

Clinics can make use of effective methodological tools too, such as data collection via touch-screen, hand-held computers. This allows for the integration of very useful product design and pricing research techniques such as discrete choice analysis, conjoint analysis and Maxdiff exercises. The data obtained from a car clinic or motorcycle clinic can be hugely valuable to manufacturers in determining the final design of their new product which is also used in Automotive Marketing Research.

By consistently applying product design research to all new vehicle rollouts, historical data can also be utilized for interpreting the likely success or failure of new vehicles. Another key benefit is the ability to predict important production variables in time to ramp up factory designs. For example, consumer research can help of predict the distribution of coupe versus sedan designs, preferences for different engine types and selection of trim levels.

Ultimately, product design research is a very cost effective tool for helping manufacturers design products that consumers want and are willing to pay for.