Automotive Marketing - Cars: Buying versus Leasing

When it comes to automotive marketing, perhaps the name Brian Ongaro rings a bell. Brian Ongaro is a man who joined the Boardwalk Auto Group and eventually contributed innovative marketing experience to the company. Just like its founder, Scott Ginsburg, Brian Ongaro gained more experience in broadcast media. In fact, he was appointed as the market manager and executive vice president of AMFM, Inc. in 1997 and the executive vice president of CBS Radio in 2002. After twenty-eight years in the broadcast media industry, he was able to bring organization management knowledge and skills to Boardwalk Auto Group.

Today, you can be part of an automotive marketing team. You just have to be like Ongaro and possess the skills that he has. Also, you should be knowledgeable on the various brands of cars including Ferrari, Porsche, Volkswagen, Lamborghini, Maserati, and Audi.

In addition, you should be able to reach a wide range of audiences so you can introduce different automobile models, as well as provide information to them. You can make use of social networking sites, print ads, and direct mail amongst other marketing methods.

Moreover, you should know the pros and cons of leasing and buying a car. If you really plan to take on automotive marketing, you should be able to provide answers to your customers regarding this matter. As you know, leasing and buying have their own sets of advantages and disadvantages. See to it that you guide your customers well. Otherwise, they will no longer believe in you and you may fail in your profession. The economy is not doing so well at the moment, so it is really important to make the most of the available budget.

For some people, owning a car is better than having to lease it. This is especially true for people who live far away from their workplace or whose jobs require that they travel a lot. On the other hand, some people may be better off leasing a car than buying one. These people are usually the ones who work at home or live near their workplace. Walking, taking a cab, or taking a bus to work may also be more ideal for some people since paying fare is cheaper than paying for gas. Again, the pros and cons of each option depend on the needs and lifestyle of the person.

When you buy a car, you will have to make several payments but the car will be yours. The greatest benefit of buying a car is that you will get to own the car and be free to sell it any time you want. The insurance limits on your policy will be lower compared to when you lease. You will also be free to rack up the mileage without any restrictions or penalties. However, you should realize that the monthly payments for buying a car are higher than for leasing one. You may also need to place a down payment; this could make initial out-of-pocket costs higher.

When you lease a car, you will also need to make payments but the car will not be yours unless you purchase it for its depreciated value. There are lower out-of-pocket costs and little or even no down payment at all, and the monthly payments are lower. However, your ownership of the car is limited.


More Automotive Car Articles

Automotive Marketing: Buying or Leasing a Car

Automotive Marketing is one of the most complex processes on the business landscape. It is not just about famous automobile brands such as Volkswagen, Lamborghini, Porsche, and Ferrari. The components and aspects related to this business require unique skills and strategies. If you want to enter automotive marketing, you should be able to handle sourcing, selling, and servicing. You should also possess technical expertise as well as relationship building skills. You should aim to be like Brian Ongaro, one of the most prominent leaders associated with automotive marketing.

Brian Ongaro has now became part of the Boardwalk Auto Group. Previously, he was appointed as market manager and executive VP of AMFM, Inc’s station group based in Dallas, Texas in 1997. This was considered as one of the biggest markets in the United States in terms of revenue.

Then, he became the executive VP for CBS Radio in 2002. After twenty-eight years in broadcast management, he learned a lot and applied this knowledge to Boardwalk Auto Group. He brought a wealth of innovative marketing and organizational management knowledge.

Nonetheless, if you are perplexed with the thought of buying or leasing a car, you should weigh their pros and cons. As you know, buying and leasing has their own set of advantages and disadvantages. You cannot just go ahead and buy a car without thinking of the consequences of your actions. Similarly, you cannot always lease a car when buying one may seem like a more practical choice. You should weigh your options carefully so that you can make the most of your money.

Remember that buying a car using a loan is basically like putting your money into a savings account that declines in value. This means that you will never be able to get out as much as you put in. A certain portion of the money you pay for the car will be lost to finance charges and depreciation. Whatever you have to show for your investment once your loan has been paid off will only be a part of what is left after interest and depreciation. This option is not the most ideal. So, if you plan on making any investments, you should not buy a car with a loan.

Leasing a car, on the other hand, is like buying one but without the equity savings account. This means that you will only pay for what you use. There is no need to put anything extra in a declining savings account. Yes, it is true that you will not own anything at the end of the lease except if you decide to purchase the car at its declining value. After the lease, you need to return the car after you have paid off for the length of time that you used it.

Then again, whatever option you have chosen, you should realize that the value of the car will depreciate eventually. So, make sure that you use your money wisely and make a careful decision on whether to buy a car or lease it. Choose the option that is most suitable for your budget and lifestyle.