Automotive Coatings, Adhesives & Sealants to 2014
US demand to reach .6 billion in 2014
US demand for coatings, adhesives and sealants used in the automotive industry is forecast to reach .6 billion in 2014. This represents a significant rebound from the declines of the 2004-2009 period, when the market was adversely impacted by the global economic downturn. The US motor vehicle industry was particularly hard hit by the weak global economy, as falling consumer confidence and a tightening in credit markets severely restricted new vehicle purchases. As a result, vehicle output was nearly cut in half between 2004 and 2009, reducing demand for coatings, adhesives and sealants at the original equipment manufacturer (OEM) level. Through 2014, however, this segment of the market will drive overall gains as vehicle production expands rapidly from a depressed base. ( http://www.bharatbook.com/detail.asp?id=161123&rt=Automotive-Coatings-Adhesives-Sealants-to-2014.html )
OEM segment to regain position as leading outlet
The OEM segment has historically dominated the automotive coating, adhesive and sealant market. In 2009, however, vehicle output had fallen so low that the aftermarket accounted for more than half of demand. Going forward, the OEM segment will expand at a doubledigit pace and once again take its place as the leading outlet for coatings, adhesives and sealants. Passenger cars are expected to offer the best opportunities for growth, benefiting from their greater fuel efficiency compared to larger vehicles. Smaller vehicles, however, consume less coatings, adhesives and sealants on a per vehicle basis than do larger vehicles.
Aftermarket demand to also accelerate through 2014
The aftermarket generally provides more stable growth than its OEM counterpart, as it is largely dependent on the size of the nations motor vehicle park, a much less volatile indicator than vehicle output. Demand in this market will also accelerate through 2014. As economic conditions improve, drivers will be more likely to make nonessential repairs that they may have chosen to forgo during times of economic uncertainty. Advances will be further supported by accelerating growth in the number of motor vehicles in use. In particular, above-average gains in the larger vehicle segments will bode well for demand, as these vehicles consume higher volumes of coatings, adhesives and sealants in their repair than do smaller vehicles.
Water-based, powder, radiation-curable products to lead gains in coatings
Coatings will remain the leading product type, accounting for more than threequarters of market value in 2014. Waterbased, powder and radiation-curable coatings will provide the best gains, as their good environmental profile enables users to meet stricter VOC requirements. However, overall demand will advance at a below-average pace as efforts to improve paint shop efficiency, reduce costs and limit waste will restrict gains in market volume. Sales will also be impacted by greater competition from alternative materials, such as in-molded colored plastics and paint films.
Adhesive, sealant segments to outpace coatings
More rapid growth will be achieved by the smaller adhesive and sealant segments. Advances will be promoted by cost-cutting measures and efforts to increase fuel efficiency by reducing vehicle weight, both of which favor the use of adhesives and sealants over welded joints, mechanical fasteners and gaskets.
For more information kindly visit : http://www.bharatbook.com/detail.asp?id=161123&rt=Automotive-Coatings-Adhesives-Sealants-to-2014.html
Related Reports
Automotive: Global Industry Overview
http://www.bharatbook.com/detail.asp?id=134286&rt=Automotive-Global-Industry-Overview.html
Adhesives & Sealants/Joining and Fastening
http://www.bharatbook.com/detail.asp?id=149437&rt=Adhesives-Sealants-Joining-and-Fastening.html
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Automotive Air Conditioning Troubleshooting - Automotive Troubleshooting
When it is stifling hot outside and your stuck in traffic, your car's air conditioning suddenly blows in hot air, what do you do? Would you wish you had a mechanic driving shot gun or would you rather wish that you knew any automotive air conditioning troubleshooting knowledge? Well if that is the case read on through to learn a thing or two about how to asses this problem.
Click Here For Automotive Troubleshooting Instant Access Now!
Working on your car's air condition is a costly task even it is performed by professional mechanics. So before your head breaks down like your air conditioning unit, here are some things you should know for doing the repairs yourself.
First you get to familiarize yourself with the major components of your cars air con.
Now you must understand the air conditioning process. This is vital in automotive air conditioning troubleshooting. It will make you accurately pinpoint the problem faster when your car air conditioner breaks down. You should also check for leaks. Then make sure the compressor is turning; you need to start the car and look under the hood for this. Now look for other irregularities; bad fuses and switches, loose or broken fan belt, or a failed seal in the compressor.
These are just the basics of automotive air conditioning troubleshooting. It will not make you an expert overnight but it will surely save you from a lot of worries. Ride safe, ride cool!
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Merchants Automotive Aftermarket How To Locate - The Car Market, Fast Repair, Merchants - Automotive
Market Positioning a product in itself is not you do something, but the eyes of your potential customers what to do.
My "car after-market investment Difficulties? "Article in the" observation car "magazine published this year, No. 2, received a lot of reader mail, telephone consultation, I am here through the" observation car "magazine to answer readers.
Chain, including car accessories market chain are often no clear their position, they begin to blind investment, inadequate, often lead to failure. The domestic automobile market in general "loose, chaotic, poor", also known as the "strong market, weak industry."
Therefore, in recent years, capital and went over into the automobile market, whether foreign rapid repair or soil amendments such as the mushroom sprouted quickly. However, most of the fast repair chain focus on "large" position, has invariably linked into difficulties. In China, Shanghai, Guangdong, Beijing and other places formidable giant enclosure of foreign fast repair "yellow hat" denounce the Chinese market, refuses to accept a similar foreign fast repair many examples of Chinese soil.
>> Related Reading: The U.S. auto market after China Investment Association
The development of automobile market constraints
Boost the development of automotive after-market auto services services
Change model automobile market, "Tim clothing" warm
Auto market after the grave shortage of popular chain
Market position in the 70s of last century by the American Marketing Ries and Jack Trout Ai scientists proposed, which means that existing products company based competitors in the market finds itself position of the products for customers of certain characteristics or attributes of emphasis, the distinctive shape for the enterprise product, gives the impression of a distinctive image, and this vivid transmitted to customers, thus making the product the market to determine the appropriate location.
Market orientation is not a product itself, you do something, but the eyes of your potential customers what to do. The essence of market orientation to the enterprise and other enterprises strictly separated, so that customers clearly feel and recognize the difference, and thus occupies a special position among customers.
Market positioning can be divided into re-positioning of existing products and potential products on the target bit. Re-positioning of existing products may cause the product name, price and packaging changes, but these changes are intended to look to ensure products remain in the minds of potential consumers to buy the image of worth. Pre-alignment of potential products require marketing must start from scratch, so that products do meet the selected characteristics of the target market. Companies conducting market position, on the one hand to understand what kind of competitor's products feature the other hand, to study various properties of the product consumers degree of attention, and then to analyze these two aspects, then selected the company product features and unique image.
Market position include: strategic positioning, product positioning, brand positioning, consumer positioning, competitive positioning five.
Strategic positioning of strategic objectives and mission, its to be addressed is "Who am I? I have to go through what channels where" question. Strategic Positioning a centralized strategy, differentiation strategy, low-cost strategy.
Product positioning product entity focused on positioning quality, cost, features, performance, reliability, versatility, style, etc..
Brand positioning is the positioning in the market and product positioning, based on a specific brand of cultural orientation and personality differences on the business decision-making, it is the target market to establish a brand image related to the process and results. Brand positioning, market positioning and focus on core performance. Once the selected target market companies, it is necessary to design and create their corresponding product, brand and corporate image, to achieve the objective of consumer recognition. As the market position of the ultimate goal is to achieve sales and brand is the basis for dissemination of product information, brand or consumers buy products based primarily on, so the brand to become a bridge connecting the consumer products and brand positioning has become market positioning and focus on core performance.
Consumers identify businesses locate target customers another way is to target market. Including the regional market in which consumer groups to which a particular service (the main consumer groups) to provide products or services.
Competitive positioning relative to competitors determine the enterprise market place. It has the following three types of orientation: the first needs-based competition strategy in defining the target customer for all or most of the demand. This possibility is to corporate customers can design a specific time when you want something. Second, enterprises can rely on the production of a product or service industry products to locate other competitive strategies. Such strategies have a significant role in nurturing the market. Third, access-based positioning of contacts in different ways to segment customers or contacts. Is to understand that they play cards, so that customers feel at ease in shopping on the basis of the use of strategies.
My "car after-market investment Difficulties? "Article in the" observation car "magazine published this year, No. 2, received a lot of reader mail, telephone consultation, I am here through the" observation car "magazine to answer readers.
Chain, including car accessories market chain are often no clear their position, they begin to blind investment, inadequate, often lead to failure. The domestic automobile market in general "loose, chaotic, poor", also known as the "strong market, weak industry."
Therefore, in recent years, capital and went over into the automobile market, whether foreign rapid repair or soil amendments such as the mushroom sprouted quickly. However, most of the fast repair chain focus on "large" position, has invariably linked into difficulties. In China, Shanghai, Guangdong, Beijing and other places formidable giant enclosure of foreign fast repair "yellow hat" denounce the Chinese market, refuses to accept a similar foreign fast repair many examples of Chinese soil.
>> Related Reading: The U.S. auto market after China Investment Association
The development of automobile market constraints
Boost the development of automotive after-market auto services services
Change model automobile market, "Tim clothing" warm
Auto market after the grave shortage of popular chain
Market position in the 70s of last century by the American Marketing Ries and Jack Trout Ai scientists proposed, which means that existing products company based competitors in the market finds itself position of the products for customers of certain characteristics or attributes of emphasis, the distinctive shape for the enterprise product, gives the impression of a distinctive image, and this vivid transmitted to customers, thus making the product the market to determine the appropriate location.
Market orientation is not a product itself, you do something, but the eyes of your potential customers what to do. The essence of market orientation to the enterprise and other enterprises strictly separated, so that customers clearly feel and recognize the difference, and thus occupies a special position among customers.
Market positioning can be divided into re-positioning of existing products and potential products on the target bit. Re-positioning of existing products may cause the product name, price and packaging changes, but these changes are intended to look to ensure products remain in the minds of potential consumers to buy the image of worth. Pre-alignment of potential products require marketing must start from scratch, so that products do meet the selected characteristics of the target market. Companies conducting market position, on the one hand to understand what kind of competitor's products feature the other hand, to study various properties of the product consumers degree of attention, and then to analyze these two aspects, then selected the company product features and unique image.
Market position include: strategic positioning, product positioning, brand positioning, consumer positioning, competitive positioning five.
Strategic positioning of strategic objectives and mission, its to be addressed is "Who am I? I have to go through what channels where" question. Strategic Positioning a centralized strategy, differentiation strategy, low-cost strategy.
Product positioning product entity focused on positioning quality, cost, features, performance, reliability, versatility, style, etc..
Brand positioning is the positioning in the market and product positioning, based on a specific brand of cultural orientation and personality differences on the business decision-making, it is the target market to establish a brand image related to the process and results. Brand positioning, market positioning and focus on core performance. Once the selected target market companies, it is necessary to design and create their corresponding product, brand and corporate image, to achieve the objective of consumer recognition. As the market position of the ultimate goal is to achieve sales and brand is the basis for dissemination of product information, brand or consumers buy products based primarily on, so the brand to become a bridge connecting the consumer products and brand positioning has become market positioning and focus on core performance.
Consumers identify businesses locate target customers another way is to target market. Including the regional market in which consumer groups to which a particular service (the main consumer groups) to provide products or services.
Competitive positioning relative to competitors determine the enterprise market place. It has the following three types of orientation: the first needs-based competition strategy in defining the target customer for all or most of the demand. This possibility is to corporate customers can design a specific time when you want something. Second, enterprises can rely on the production of a product or service industry products to locate other competitive strategies. Such strategies have a significant role in nurturing the market. Third, access-based positioning of contacts in different ways to segment customers or contacts. Is to understand that they play cards, so that customers feel at ease in shopping on the basis of the use of strategies.
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